Released on: January 22, 2008, 5:00 am

Press Release Author: Zeb Walker

Industry: Real Estate

Press Release Summary: The Destin Real Estate Mastermind Group became enlightened to
the purpose and methods that the TDC uses to attract visitors to Destin and Ft.
Walton Beach. At the recent Mastermind meeting, Richard Long, of the Zimmerman
agency, explained the use of Fam Trips, magazine articles, and other ad campaigns
used to expose vacationers to the Destin - Ft. Walton Beach area. While these
efforts have done a great job at bringing vacationers to this area, have they
increase the number of buyers to the Destin - Ft. Walton Beach real estate market?


Press Release Body: The Destin Real Estate Mastermind Group became enlightened to
the purpose and methods that the TDC uses to attract visitors to Destin and Ft.
Walton Beach. At the recent Mastermind meeting, Richard Long, of the Zimmerman
agency, explained the use of Fam Trips, magazine articles, and other ad campaigns
used to expose vacationers to the Destin - Ft. Walton Beach area. While these
efforts have done a great job at bringing vacationers to this area, have they
increase the number of buyers to the Destin - Ft. Walton Beach real estate market?

The obvious answer is "yes". Richard Long indicates the TDC's focus as, "The
ultimate goal, the money we spend is to get visitors in to stay overnight." This
goal and their efforts have helped drive visitors here over the years, just compare
what this area was like in 1991 to now. But, what can be done in today's real estate
climate to bring real estate buyers to this area, not just vacationers?

One of the goals of the Destin Real Estate Mastermind Group is to bring more real
estate buyers to this area by putting Destin on the map. In the past, it has been up
to the individual real estate agents to promote the area, attract buyers and
permanent residents to the area. While the real estate market has benefited from the
promotional efforts of the TDC, it is clear that the TDC's focus is not on promoting
the life style Destin - Ft. Walton Beach, and bringing permanent residents to this
area. The Destin Real Estate Mastermind Group hopes to accomplish just that - more
real estate buyers.

By utilizing some of the same promotional efforts that the TDC uses, the Fam Trips
and the article syndication, the Destin Real Estate Mastermind Group hopes to get
the word out about this area and its real estate prime for buying. Dedicating and
pooling their resources, the top real estates agents in this area, are attempting to
do what seems like the impossible in today's real estate climate, promote this area
as the place to "buy and live", not just to "come and play".

For video highlights of the Destin Real Estate Mastermind Group meetings, visit
http://www.DestinRealEstateMasterminds.com


About the Destin Real Estate Mastermind Group

The Destin Real Estate Mastermind Group is comprised of the Destin-Ft. Walton Beach
top 10 real estate agents. Their common success and common real estate goals help
answer and explore some of the fundamental concerns in today's real estate climate.
The Destin Real Estate Mastermind Group website is located at
http://www.DestinRealEstateMasterminds.com

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Web Site: http://

Contact Details: Contact: John Moran
Phone: 850-654-3325
Email: john@themoranteam.com
Website: http://www.DestinRealEstateMasterminds.com